AC Milan Announces a New Partnership with Web3 Esports Franchise MonkeyLeague
As part of the new relationship, AC Milan plans to develop wearables, unique game tournaments, co-marketing events, and a variety of other attractive activities, such as letting club players test the game. These Rossoneri-branded NFT game assets will be created exclusively for AC Milan.
The Italian Champions will also collaborate closely with MonkeyLeague to launch new collections of tokenized, branded AC Milan NFT game assets, such as new MonkeyPlayers, skins, and stadiums. Additionally, the fantasy football game platform will start its first MonkeyPlayer NFT breeding season, where AC Milan-branded digital assets can be randomly minted through breeding. There will be more NFTs, including digital stadiums and real estate.
The Italian soccer team plans to provide its fans with a more exciting digital experience. AC Milan's chief revenue officer, Casper Stylsvig, made the following statement on the most recent collaboration:
“We are thrilled to kick off this partnership with MonkeyLeague, a collaboration that allows us to strengthen our positioning in the field of digital innovation. We are particularly proud to be the first football club to partner with MonkeyLeague, bringing this game to our supporters around the world and offering them a new innovative way to engage with their favorite team.”
This isn’t AC Milan’s first foray into the realm of web3 and NFTs. The Italian soccer champions started an NFT campaign in January of last year and released their fan token (ACM) on the Socios fan engagement and reward app.
Later that month, AC Milan teamed up with the cryptocurrency trading platform Binance and listed its fan token. Also, the club and Onefootball signed a new collaboration earlier this year in order to release official video highlights.
Onefootball and AC Milan created an NFT-based fantasy football game at the time, allowing crypto enthusiasts and football fans to collect, trade, and play with AC Milan-branded digital cards.
The collaboration with MonkeyLeague will bring together the top players from all around the world to compete in highly competitive matches, with the winners earning special rewards. The much-awaited game will reportedly be on sale next month, according to AC Milan.
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