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Adobe Partners With Polygon to Scale the NFT Functionality in Behance Social Platform

Adobe announced today that it is collaborating with Polygon to integrate Ethereum scaling into its Behance social media platform...
TwinZee
3
min to read

Adobe announced today that it is collaborating with Polygon to integrate Ethereum scaling into its Behance social media platform.

According to Polygon, this integration will allow creators to display their non-fungible tokens on Behance platform while reducing their carbon impact and transaction fees.

Behance was bought by Adobe in December 2012; thus, it began integrating tools for digital artists to make NFTs in October, at the same time Polygon began integrating NFTs with OpenSea, the leading NFT marketplace. And now, creators can mint NFTs directly on the Polygon network to OpenSea, bypassing the Ethereum network, according to Polygon.

Polygon, originally known as Matic Network, is a Proof-of-Stake (PoS) protocol that was launched in October 2017 to help Ethereum-compatible blockchains overcome scalability issues. According to CoinMarketCap, Polygon's native token, MATIC, is the 16th-largest cryptocurrency by market capitalization as of this writing, with a market cap of roughly $11.2 billion. MATIC is used by Polygon for payments and settlements.

I love Polygon’s vision of being an Ethereum scaling solution,said Will Allen, Adobe’s vice president of product. He further added, “it can help give creators the best of both worlds: the security of Ethereum as a settlement layer while providing lower gas fees and a negligible carbon footprint.

Artists can mint NFTs wherever they choose, whether on their contract or through OpenSea, according to Allen, who also mentioned that creatives can promote their work on Behance by connecting their MetaMask wallets.

It’s been remarkable to watch the adoption—tens of thousands of users have connected their MetaMask wallets to showcase their NFTs. I’m excited to see this continue to grow,Allen said.

Behance also wants to release tools to help creatives overcome some of the challenges they've run into in the NFT area, such as Content Credentials, which was introduced in October to boost transparency and help artists verify ownership.

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