Binance Teams up with TikTok Celebrity Khaby Lame to Drive Web3 Adoption
Binance has teamed with Khaby Lame, the most-followed TikTok creator, to raise awareness of Web3. The influencer will serve as the exchange's worldwide marketing ambassador, dispelling misunderstandings about cryptocurrency and blockchain technology.
Lame rose to a celebrity on TikTok, gaining 142 million followers with his videos criticizing do-it-yourself content makers who over complicate things. He gives amusing life hacks that make things easier while executing his distinctive technique of putting both hands.
Binance claims that Lame, in his trademark flair, will develop content that dispels myths about Web3. According to James Rothwell, a Binance executive, Lame will bring relatability as Web3 use grows. Rothwell elaborated:
“With so much nuance around Web3 and misinformation in the world, it was a perfect match to have Khaby on board to help debunk some of the myths around this space.”
The TikToker said in a statement that he has been intrigued about Web3 for some time. According to Lame, the collaboration with Binance "aligns perfectly" with what he normally does, which is to make difficult things easier and more enjoyable.
“I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them,” said Lame.
Aside from providing material on Web3 and dispelling myths about it, the TikTok star will collaborate with Binance to release non-fungible token (NFT) collections in order to increase engagement with his followers.
Lame's addition to Binance follows the firm's initiatives to collaborate with high-profile celebrities. The exchange teamed with football star Cristiano Ronaldo last week to bring his followers to the Web3 space via NFTs.