Chris Brown to Release Streetwear NFT Collection ‘the Auracles”
Chris Brown will launch a streetwear NFT collection in collaboration with John Dean, the creator of the Los Angeles-based clothing brand Renowned. The collection is centered on "the Auracles," a black superhero with shape-shifting abilities who travels through time.
Chris Brown's presence in the streetwear and NFT realms is expanding. The 32-year-old singer has teamed up with Renowned creator John Dean to help launch the NFT series, which is centered on "the Auracles," a Black shape-shifting superhero who "travels through time changing the planet."
Brown connected with Dean as part of the initiative, which comes from the Next Gen Creative Studio, to co-design a streetwear collection to coincide with the debut of the NFT. The Renowned x Chris Brown pieces will be featured on a limited number of avatars and can also be purchased as physical items.
Dean claims that an all-Black creative team of web developers and 3D designers led the project, which aims to educate creatives about the crypto/Web3 community. It was made in collaboration with BlackNFTArt, an online media company that gave away 111 free NFTs to Black people who were new to the NFT space.
“We believe that Web3 has the potential to correct a lot of issues that exist in the real world. Web3 & NFTs will allow creatives to actually profit from their creations while still owning their narrative,” said Dean in a statement. “This is an opportunity to level the playing field when it comes to collectibles, entertainment and media. With so much influence, why can’t we be in control of our narratives and create the next big superhero. Why can’t we be the next Murakami, Kaws, or bigger?”
The NFT collection "The Auracles" and actual streetwear pieces are set to debut on May 10.