Diesel Steps Into Web3 and Launches the D:VERSE NFT Collection

Diesel, an Italian fashion label, released its NFT wearables in a collection titled D:Verse as part of their exploration of NFTs and the metaverse. They want to break down the barriers that exist between physical and digital experiences.

D:VERSE is based on the brand's fall and winter 2022 collection and consists of a mix of fashion item NFTs and physical counterparts. The collection includes four different types of NFTs, each of which serves as a key to the Diesel NFT community and includes a variety of other perks and set of benefits. 

The D:VERSE-KEY NFT will include a digital artwork NFT, access to future NFT pre-sales, and priority whitelist spots in future launches.The D:PROTOTYPE-CR NFT will include a digital artwork NFT, a pair of metaverse avatar-wearable sneakers, and a limited edition pair of physical Diesel sneakers. Whereas the D:PUFFER NFT will include a metaverse avatar-wearable puffer jacket, a physical W-Ralle Puffer Jacket, and an invitation to the next Diesel fashion show. The D:FUR NFT will also include a wearable Fur NFT for metaverse avatars, a physical denim fur coat (previously shown at Milan Fashion Week), and a VIP invitation to the next Diesel fashion show (including an all-access pass with front row seats).‍

About Diesel‍

Diesel S.p.A. is an Italian retail clothing company, located in Breganze, Italy.[3] It sells denim, and other clothing, footwear, and accessories. The clothing line has two different brands: Diesel and Diesel Black Gold. There is also a line for children, called Diesel Kid. The company is known for its surreal advertising campaigns. The Diesel branded luxury fragrance line is owned and produced by L'Oréal.

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