Diesel Steps Into Web3 and Launches the D:VERSE NFT Collection
Diesel, an Italian fashion label, released its NFT wearables in a collection titled D:Verse as part of their exploration of NFTs and the metaverse. They want to break down the barriers that exist between physical and digital experiences.
D:VERSE is based on the brand's fall and winter 2022 collection and consists of a mix of fashion item NFTs and physical counterparts. The collection includes four different types of NFTs, each of which serves as a key to the Diesel NFT community and includes a variety of other perks and set of benefits.
The D:VERSE-KEY NFT will include a digital artwork NFT, access to future NFT pre-sales, and priority whitelist spots in future launches.The D:PROTOTYPE-CR NFT will include a digital artwork NFT, a pair of metaverse avatar-wearable sneakers, and a limited edition pair of physical Diesel sneakers. Whereas the D:PUFFER NFT will include a metaverse avatar-wearable puffer jacket, a physical W-Ralle Puffer Jacket, and an invitation to the next Diesel fashion show. The D:FUR NFT will also include a wearable Fur NFT for metaverse avatars, a physical denim fur coat (previously shown at Milan Fashion Week), and a VIP invitation to the next Diesel fashion show (including an all-access pass with front row seats).
Diesel S.p.A. is an Italian retail clothing company, located in Breganze, Italy. It sells denim, and other clothing, footwear, and accessories. The clothing line has two different brands: Diesel and Diesel Black Gold. There is also a line for children, called Diesel Kid. The company is known for its surreal advertising campaigns. The Diesel branded luxury fragrance line is owned and produced by L'Oréal.
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