FIFA Announces New Ground-Breaking Partnership with Roblox Metaverse

FIFA, the governing body of soccer, has officially entered the metaverse through a collaboration with gaming giant Roblox, where the FIFA virtual world will feature competitive games, collectible challenges, FIFA+ video content archives, and in-game activities prior to this year's World Cup in Qatar.

Through this partnership, both the Roblox community and passionate football fans will have access to FIFA World. This virtual environment honors the power of football and the extensive history of its greatest occasions.

FIFA will work with Roblox to create an exciting online interactive experience for all football supporters to hang out in social spaces, earn rewards, and collect exclusive virtual goods across various skill games and multiple collectors' challenges as a result of its dedication to releasing cutting-edge football gaming titles for fans.

“As part of our commitment to grow football and develop ways for new fans to engage with the sport, FIFA’s immersive experience will provide football fans with a hugely exciting new way to interact with friends, celebrate the rich culture and heritage around the world’s biggest sports competition, and demonstrate their creativity and national pride through various features and mechanics,” said Romy Gai, FIFA Chief Business Officer.

Giving supporters a platform to communicate internationally is one of the stated motivations for the partnership. With new collaborations emerging every month, Roblox currently reaches millions of players each month all over the world. In particular, among the younger age groups, FIFA may attempt to use that reach to create a worldwide soccer community.

A Roblox spokesperson agreed with FIFA's remarks, stating that it is sometimes challenging to celebrate events in real life (IRL), particularly when individuals are spread out widely. With the help of this new cooperation, soccer fans will be able to enjoy their passion with one another all year long.

“We believe discovering and enjoying events together with friends from all over the globe is a unique experience that often can’t be replicated in the physical world. With FIFA World, fans are able to come together to celebrate and express their fandom with one another, support their favorite teams, and get access to FIFA’s top sporting events year-round,” said Christina Wootton, VP of Global Partnerships at Roblox.

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‍About Roblox‍

Roblox is re-imagining the way people come together to connect, create and express themselves through immersive, interactive shared experiences. Every day, millions of people around the world play, learn, communicate, and expand their friendships as they explore millions of user-generated digital experiences, all built by creators on the platform.

Our mission is to connect billions of users with civility and optimism and support a safe and diverse community — one that inspires and fosters creativity and positive relationships among people around the world.

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