Ford Motor Company Files Trademark Applications for NFTs and the Metaverse
American automaker Ford Motor Company has filed trademark applications across its major automobile brands as it prepares to enter the realm of non-fungible tokens (NFTs) and the Metaverse.
Mike Kondoudis, a trademark attorney licensed by the United States Patent and Trade Office (USPTO), revealed in a tweet on Wednesday that the company had submitted a total of 19 trademark applications covering its car brands, including Mustang, Bronco, Lincoln, Explorer, and F-150 Lightning, among others.
The trademark applications include a projected online marketplace for NFTs as well as virtual versions of automobiles, trucks, vans, SUVs, and clothing for its brands.
Ford intends to produce digital images of its vehicles, SUVs, trucks, and vans that will be verified by NFTs, according to USPTO filings submitted by Ford on September 2.
The business also disclosed plans for "downloadable virtual goods," or "computer programs," that would include clothing, accessories, and components for vehicles for usage in "online virtual worlds," such as virtual and augmented reality trade exhibitions.
Additionally, there are plans to develop an online marketplace for "others' digital artwork" as well as "online retail shop services incorporating non-fungible tokens (NFTs) and digital collectibles."
Ford is not the only car manufacturer getting ready to launch on Web 3. We've covered a lot of Web3 trademark applications from businesses, brands, celebrities, and even cities at NFT Drops Calendar.
Following the approval of Ford's Web3 trademark applications, it will take some time to see what Ford creates. However, we'll keep an eye out for any Web3 initiatives or launches from Ford in the coming months.