iHeartMedia Launches ‘iHearLand on Roblox Metaverse
Recently, iHeartMedia unveiled the gates of iHeartLand on Roblox, strengthening its position as a must-visit location and metaverse pioneer. Gaming, live events, limitless entertainment, music, and the most well-known performers come together in iHeartLand to provide fans with an unparalleled interactive experience.
By gathering sound energy around iHeartLand, Roblox users may power their own personalized music studio and become ‘music tycoons’, as well as unlock upgrades, fan experiences, and incentives. The State Farm Neighborhood, starring Jake from State Farm, and the Intel House of Wonder are just two examples of the various branded areas that users may visit to interact with other avatars, play games, and more.
“We’re always looking for more ways to connect with our audience and provide the kind of unique experiences only iHeartMedia can offer, and we’re thrilled to expand our footprint in the metaverse by opening iHeartLand on Roblox,” said Conal Byrne, CEO of the iHeartMedia Digital Audio Group. “Our scale and reach across all forms of entertainment give iHeart an elite position to bring the hottest artists, freshest music, and biggest podcasts to Roblox. iHeartLand on Roblox is set to blow all expectations away.”
To commemorate its premiere on Roblox, the multi-platinum singer, songwriter, producer, and multi-instrumentalist Lauv will do a video performance in iHeartLand's State Farm Park on September 16 at 7 p.m. ET. Fans may walk the red carpet and snap pictures with his NPC as Lauv performs songs from his new album "All 4 Nothing" (non-player character).
“I’m so excited to be the first artist to perform at iHeartLand’s State Farm Park on Roblox and can’t wait to share this unique experience with my fans,” said Lauv. “It’s my first concert in the metaverse so I hope you all enjoy it as much as I did performing.”
Each visitor to iHeartLand will be given a basic music studio to customize when they first arrive. From there, users will utilize audio to create their way to a music empire and will have to explore iHeartLand's streets for sound energy to bring back to their studio. The studio is powered by sound energy, which also brings in listeners and iHeartBucks that can be spent on fantastic equipment, playlist programming, studio pets, and other upgrades. Users will be encouraged to check out other player studios to see how they have customized them and listen to their music in order to acquire additional sound energy, which will keep them amused and engaged.
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