Johnson & Johnson Files Trademark Application for Band-Aid NFTs
Johnson & Johnson filed a metaverse trademark application for Band-Aid with the US Patent & Trademark Office on March 11th. J&J may soon develop "digital wound care" in the form of NFTs, according to a newly revealed document.
The first portion of J&J's Band-Aid patent lists plenty of "virtual first-aid goods" that could be offered as NFTs in the near future. Digital antiseptic wipes, adhesive patches, and hot and cold packs are just a few of the goods J&J mentioned.
It's unclear how J&J will employ these virtual first-aid goods in the metaverse at this time. While playing games like The Sandbox, legal experts at Bloomberg argue that players may be able to employ Band-Aid NFTs to "heal" their in-game avatars. According to the last paragraph of J&J's patent, these NFTs will be used for "entertainment services," which may include metaverse video games.
J&J, on the other hand, has made it clear that their new NFTs will be part of a new rewards program. Customers could utilize these NFTs for in-store discounts and free products, according to J&J's Band-Aid trademark registration.
According to J&J's patent, the Band-Aid brand will be used in a virtual retail site. This "metaverse pharmacy" may allow clients to buy Band-Aids online and have them delivered to their non-metaverse doorstep, in addition to selling NFTs relating to first-aid supplies.