Kylian Mbappé Joins Forces with Sorare as Investor and Ambassador
This week, Sorare, a fantasy soccer game based on Ethereum NFT, signed its first player ambassador - secondary sales of the game's NFT player cards have seen a surge.
The forward for Paris Saint-Germain F.C. and the French national team that won the World Cup, Kylian Mbappé, was signed by Sorare as an investor and a worldwide ambassador on Wednesday. As part of the agreement, Sorare has also promised to donate to Mbappé's nonprofit organization, Inspired by KM, which marks Mbappé's first entry into the Web3 space.
According to data from CryptoSlam, sales in Sorare NFTs has significantly increased in the secondary market. Sorare reported NFT sales of approximately $6.6 million during the past 24 hours, an increase of 795 percent from the prior 24-hour period.
This is more than double the trading volume of any other project tracked by CryptoSlam, surpassing CryptoPunks with $3.2 million. Sorare has recorded approximately $10.1 million in the last week, behind only the Bored Ape Yacht Club, which has about $12 million.
NFTs are used in the fantasy sports game Sorare to represent player cards. Users may design weekly lineups using the cards of real-life players from more than 250 international teams, earning points based on how their players perform in the real world. There are several current leagues on Sorare, and winners get NFTs and ETH as prizes.
With more than $350 million in secondary market NFT trading activity to date, the business claims to have more than 2 million customers. Serena Williams, an American tennis icon, and Gerard Piqué, a Spanish soccer star, are just two of the athletes who have invested in Sorare, which raised $680 million in Series B investment last September at a $4.3 billion valuation.
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