Lamborghini is Auctioning a Supercar with an Exclusive NFT Drop
Lamborghini is launching a one-of-a-kind NFT drop, selling its final gas-powered Aventador LP 780-4 Ultimae Coupè, as a special NFT that will be auctioned at Sotheby's.
Lamborghini enlisted the help of Steve Aoki and Krista Kim to make the NFT drop a success. Krista Kim, the creator of the Mars House and the originator of the Techism Movement, is tasked with creating the visual design of the Aventador as an NFT. Steve Aoki has been charged with advising on the customization of an actual Lamborghini Aventador that will be auctioned off, as well as composing music for the graphics.
“I’m honored to be partnering with Lamborghini and Krista Kim on this historic project! The drop signifies the ultimate intersection – where the physical world, digital art, and music come together as one. Every design element of this car is purposeful. It truly has its own story, and therefore I wanted my music track to reflect its soulful energy – the vibe, the spirit, and the power,” said Steve Aoki.
Lamborghini CEO Stephan Winkelmann stated that the company's admission into the NFT community is part of a long-term strategy. The idea is to position Lamborghini as "brave, authentic, and unexpected," with revenues not being the primary motivation for the company's foray into the "digital arena."
A virtual meet and greet with Kim and Steve, as well as a tour of the Museo Lamborghini, will be provided to the collector. The Lamborghini NFT will be the metaverse's first supercar NFT.
RM Sotheby's will auction Lamborghini's final V-12 engine-equipped Aventador LP 780-4 Ultimae with the related NFT on April 19th at 6:00 PM CET.