Lamborghini Partners with NFT PRO and INVNT Group to Launch the “Epic Road Trip” NFT Collection
Lamborghini continues its foray into the realm of non-fungible tokens (NFTs). The eight-month program, dubbed "The Epic Road Trip."
Lamborghini automobile is back with an exciting new release following its two previous NFT initiatives. Lamborghini, in collaboration with NFT PRO and INVNT GROUP, has started a virtual adventure that begins on the moon, travels through space, and then continues at famous spots across the globe.
Lamborghini claims that its most recent NFT collection will take the NFT collector on an "epic road trip" into space. Lamborghini super sports vehicles are undoubtedly the highlight of the journey. Users can acquire NFTs, which stand in for vehicles, once every month for eight months until March 2023.
The brand-new Lamborghini NFT series comprises four NFTs that are issued for four days in a row each month. Each NFT will only be offered for purchase for a single 24-hour period. Only 63 of the fourth NFT will be available in a limited edition. In addition, only those who have obtained all of the monthly NFTs issued—either the three standard NFTs or the three regular plus the limited edition—will be given a special NFT at the very end of the campaign.
Users may buy non-fungible tokens (NFTs) using cryptocurrency or fiat money, according to the Lamborghini NFT website. The standard NFTs will cost $196.30 apiece, while the limited edition pieces will be $1,963. That implies collectors who want to get the prize NFT at the end of the journey must be ready to pay $20,415 in cash (plus any cryptocurrency gas fees).
“Since 1963, the year of its foundation, Automobili Lamborghini has always led from the front, demonstrating this with its super sports cars that continue to be the protagonists in dreams of children and adults all over the world. Entering the virtual world of modern collecting with NFTs is the natural translation and evolution of that dream,” said Christian Mastro, the Marketing Director of Automobili Lamborghini. “NFTs are the new, unconventional and exclusive proposition, paving the way for a new form of expression for the younger generations.”
INVNT.ATOM, INVNT GROUP's worldwide digital innovation branch, led the creative, strategy, design, content, and marketing communications.
“Our previous collaboration with Lamborghini—auctioning off a 1:1 NFT attached to the last physical Aventador Coupé super sportscar—was a testament to how impactful storytelling at the digital frontier cultivates community and consumer engagement. We’re honored to grow our relationship with Lamborghini and to be partnering with NFT PRO to celebrate innovation and Lamborghini’s 1963 heritage,” said Scott Cullather, President, and CEO of INVNT GROUP.
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