Mars Inc. Files NFT, Crypto, and Metaverse Trademarks Applications for M&M’s

Leading worldwide businesses and global brands are positioning themselves to gain from the metaverse concept and non-fungible tokens (NFT) as they investigate ways to maintain ties with customers.

‍Mars Inc., a renowned worldwide chocolate company, has submitted an NFT trademark application for its iconic brand M&M. On June 24, licensed trademark attorney Mike Kondoudis tweeted about the application, adding that it involves "NFTs and digital tokens, virtual candies and snacks."

Furthermore, the application, which was filed on June 20 at the United States Patent and Trademark Office (USPTO), covers software for authenticating, transferring, and storing NFTs, digital currency, and tokens, as well as crypto-collectibles.

The firm stated its intention to capitalize on the cryptocurrency industry by giving NFTs and digital collectibles for some of its most successful physical items. According to the application, the firm would provide virtual entertainment services such as online virtual settings with virtual consumables such as chocolate, candy, and gum.