Michael Jordan Steps into the Metaverse with Athlete-Focused NFTs

Michael Jordan's debut NFT collection, 6 Rings, was released on March 3rd. As a creator, it's Jordan's first foray into the wild world of non-fungible tokens.

6 Rings is a collection of 5,005 bull busts that have six rings draped around their horns. The collection pays tribute to Jordan's legendary career with the Chicago Bulls, with six rings representing championships and a 2.3 SOL mint price for his famed jersey number 23.

The collection is available for secondary purchase on Heir, a Jordan-owned NFT platform that connects fans with athletes, and Magic Eden, a top Solana NFT marketplace. It is the first collection on Heir, and it is expected to be the first of many.

Holders of a 6 Rings NFT can expect to receive a variety of benefits, including access to exclusive content and limited-access communities known as "Huddles." The collection's creators expected to sell out 10,010 NFTs at first, but due to the mint's slow sales, the total supply for the collection was cut in half.

The low demand could be attributed to the difficulty of launching this type of NFT collection, as well as the difficulties of launching a project in the midst of a widespread NFT bear market.