Monster Energy Files Four Blockchain Trademark Applications

The beverage company has reportedly registered four trademarks with the US Patent and Trademark Office.

Monster Energy has four ongoing trademark applications linked to non-fungible tokens (NFTs) and metaverse, according to recent filings with the United States Patent and Trademark Office (USPTO).

The first trademark application covers downloadable virtual items such as beverages, food, supplements, sports, games, music, and fashion, among other things. Thus, those elements will be "authenticated by NFTs," according to the filing. Computer programs that facilitate blockchain data interactions are also part of the application.

The second file includes NFT-authenticated retail store and online retail store services, as well as an "online marketplace for buyers and sellers of virtual goods." The third filing, includes entertainment services tied to virtual clothes. Finally, the fourth filing consists of delivering an online platform that uses blockchain technology to ease the exchange of digital assets among users.

According to data provided by the USPTO, the agency can take up to 7.4 months to process first-time trademark applications.

This year appears to see a surge in the number of companies entering the NFT and metaverse spaces with intellectual property applications. The New York Stock Exchange filed a trademark application for trading NFTs earlier this month. Approximately at the same time, McDonald's registered trademarks for "McMetaverse" restaurants, which include the iconic McCafe brand.