NFT Marketplace Blur To Launch its Much-Anticipated Native Token on February 14

Blur, a non-fungible token (NFT) marketplace, has announced that it is postponing the launch of its native $BLUR token to February 14.

Since its October debut, the platform has marketed itself as the NFT marketplace for "pro traders," and it has acquired popularity among seasoned JPEG traders with features like zero trading fees, market "floor sweeping," reveal sniping, and advanced analytics. Several influential players in the sector have also funded it, including the venture capital behemoth Paradigm, the NFT investment fund 6529 Capital, and the collector of digital art Cozomo Medici.

“We know this is past our initial estimate of January and we’re sorry for the delay,” Blur tweeted on Thursday. “We’re trying new things and the extra two weeks will allow us to deliver a launch that hasn’t been done before.”

It is worth noting that throughout the last several months, the marketplace has been airdropping its BLUR tokens to users, rewarding them for different degrees of participation on the site. In October, it started giving away "care packages" of BLUR tokens to everyone who has traded an Ethereum-based NFT over the previous six months. There are several tiers of care packages, such as uncommon, rare, legendary, and mythical.

“Our goal is to make Blur a marketplace that the entire NFT community owns and profits from,” the company stated in October. “Care Packages can be opened for $BLUR when we launch our token and protocol governance in January.”

In November, the platform offered a new care package airdrop for all traders who listed NFTs on Blur throughout the month, rewarding active Blur traders with "the most tokens and protocol control." The last airdrop was introduced in December and rewarded users who actively bid on collections listed on Blur. The marketplace claimed in a statement that the majority of BLUR tokens will be allocated to the community.

Blur has also gained attention for its position on creator royalties, a topic of continuing discussion in NFT communities as a result of competitors who have lowered royalties to attract traders looking for the cheapest prices. Despite the fact that royalties on BLUR are optional, the platform has developed a rewards system that encourages users to pay royalties in return for more BLUR tokens.