Nickelodeon to Release Rugrats & Hey Arnold NFTs
Nickelodeon's parent company, Paramount, is introducing Rugrats and Hey Arnold! to the realm of NFTs. The activation is made possible via a collaboration with RECUR, a technology company that designs branded experiences.
There will be 10,000 NFT packs available for $50 apiece, each of which contains a 1/1 PFP. There will be 12 characters in the packs, including six from Hey Arnold and six from Rugrats. Enthusiasts and NFT collectors may acquire their pack at Nickelodeon.xyz on July 19th, 2022.
Tommy, Chuckie, Angelica, Phil, Lil, and Susie are among the six Rugrats characters featured. Arnold, Helga, Gerald, Harold, Rhonda, and one additional Hey Arnold! figure are included in the drop. The distribution of the characters' weights—whether it will be equal or biased toward some characters more than others—has not yet been determined.
According to Zach Bruch, co-founder, and CEO of RECUR, working on this project has given him nostalgic feelings and the Nickelodeon Web3 experience will take viewers on a trip down memory lane. He is ecstatic about the chance for RECUR to introduce these characters to the metaverse.
"Building this exciting, retro Nickelodeon experience transported me back to some of the best childhood memories like sitting on the couch, enjoying Nick cartoons after school with friends. The Nick Web3 experience will bring fans back to those incredible and nostalgic moments" said Zach Bruch, RECUR CEO, regarding the partnership. "I am thrilled that the RECUR platform will bring these iconic characters into the metaverse."
According to Doug Rosen of Paramount Global, the business is thrilled to give Nickelodeon fans the chance to collect their preferred characters. The RECUR experience will provide these fans a whole new way to interact with the Rugrats and Hey Arnold! Brands.
Nickelodeon's foray into Web3 will most certainly excite fans of Rugrats and Hey Arnold! It is just another example of how large corporations leverage intellectual property in the NFT space.
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