Philipp Plein Teams Up With Portion to Launch the First Metaverse-Native Fashion Line
The legendary designer Philipp Plein honors Milan Fashion Week by creating the first-ever fashion collection emerging in the Metaverse, in partnership with Portion and 3D visual artist Antoni Tudisco.
Portion, a 21st-century blockchain-based auction house and collector's community for rare high-end physical and digital art items, collaborates with fashion icon Philipp Plein to debut the world's first collection created entirely in the Metaverse at Milan Fashion Week.
Following his $1.4M USD acquisition of Decentraland's Plein Plaza, a prime district covering 65 Decentraland parcels, the fashion entrepreneur expands his collaboration with Portion by revealing the first phase of the Plein Plaza's development, a 120 meter high virtual skyscraper. The Museum of NFT Arts (MONA), founded by Philipp Plein, will be the first establishment in the building. It will serve as an open forum for the development of digital art, encouraging and showcasing young NFT artists.
The inauguration includes a guided tour of Plein's immersive art world in the Metaverse, as well as an exhibition of unreleased NFTs designed by the 2022 established art duo "Crypto Kings," a pseudonym for Philipp Plein's collaboration with world-renowned NFT artist Antoni Tudisco.
"The Metaverse is allowing us to digitally reproduce the most precise and minute subtleties, which is a crucial part of respecting the design’s uniqueness,” said Philipp Plein. “Just like the way we represent the tiger in 3D, the attention to detail is something we can achieve seamlessly by properly utilizing the new virtual world to our advantage.”
The launch is the outcome of the Plein Group's years of persistent and significant investment in research and development in order to be at the forefront of digital innovation in the luxury market.
About Philipp Plein:
Created in Munich in 1998 and guided by the entrepreneurial spirit of founder and designer Philipp Plein, the brand creates contemporary clothing collections, jewelry, accessories, and the Home collection product with more than 200 employees worldwide. Today, its headquarters are in Lugano and the Swiss Maison, with three showrooms in Milan, New York, and Hong Kong.
For more information, visit http://www.plein.com/