Rarible Launches Polygon-based NFT Marketplace Builder

Multi-chain NFT platform Rarible has announced the release of a marketplace builder for artists and projects to create a marketplace for their Polygon-based NFT collections.

Rarible emphasized that the new tool won't need any coding and would enable a variety of customization options, including adjustments to royalty fees. The Rarible team contends that it is hard for creators to show their "unique brand identity" in traditional NFT markets, which is one of the reasons they created the marketplace builder.

Now that Rarible's infrastructure is available, creators who mint NFTs on Polygon may freely build their own collection-specific marketplace. Creators can also integrate tokens listed on other secondary marketplaces by using the platform's native aggregation tool.

Alexander Salnikov,Rarible co-founder, said in a statement that the company made sense to extend its service to Polygon since it has positioned itself as a "funnel" for Web2 firms attempting to transition to Web3.

“We are bullish on Polygon …, we're bullish on creators that want to take ownership of their assets and ownership of the contract,” said Salnikov.

The move comes in response to increased demand for Polygon for NFTs and gaming projects, especially in light of the success of Reddit's Collectible Avatars on the network. In recent months, NFT markets like Magic Eden have also enhanced support for Polygon in response to the network's rising popularity.

The Polygon NFT market has lately gained "tremendous traction," according to Alexei Falin, co-founder and CEO of Rarible. He also said,  

“We see community marketplaces as the future of NFT buying and selling and we believe every project should have its own marketplace. The self-serve tool is vital for making this happen.”