Scuderia Ferrari and Velas Blockchain Plan NFT Collection
Mythical racing car manufacturer, Ferrari, is the newest high-speed entry to the NFT market. The Italian motor giant’s racing division, Scuderia Ferrari,will partner with Velas Blockchain to conjointly produce high-class digital content.
Together, they have penned a multi-year deal that will make Velas responsible for the team’s non fungible contributions. This blockchain-based advertising material will span the company’s wide range of racing endeavors, including both the F1 and Esports teams, and will therefore feature some of the greatest race cars ever to touch the circuit.
The partnership highlights a growing trend of motor racing teams using NFTs as a way of improving fan engagement. However, to date, the Tezos blockchain plays host to the bulk of F1-based NFT collections, and it will thus be interesting to see what Velas can offer.
Velas Blockchain is a Swiss start-up running an Ethereum Virtual Machine on a fork of Solana, and promises unbelievable transaction speeds that will contend side by side with the upcoming Ethereum 2.0 blockchain, setting itself up as a global player in the blockchain and NFT sector. Now with Ferrari on their side, they have the launchpad needed to make waves in the market.