Sony Music Files NFT-Authenticated Music Trademark Application
Sony Music Entertainment has revealed its plan to use non-fungible tokens (NFTs) after filing a trademark application for music and artists using the Columbia Records brand.
On August 30, trademark attorney Mike Kondoudis tweeted that Sony filed a trademark application with the United States Patent and Trademark Office (USPTO). The registration includes "audio and video recordings featuring live musical performances authenticated by NFTs."
The application also includes internet entertainment, podcasts, video recordings, marketing services, promotion, distribution, marketing, and advertising.
The latest trademark registration follows a number of other NFT initiatives supported by Sony Music.
An NFT marketplace for digital art called MakersPlace raised $30 million in Series A funding in August from a number of well-known businesses, including Pantera Capital, Bessemer Venture Partners, Coinbase Ventures, and Sony Music Entertainment.
The music label partnered in March with Universal Music Group and NFT marketplace Snowcrash, both of which are based in Solana, to issue NFT collections for Miles Davis and Bob Dylan sometime in 2022. Additional releases are also being planned.
The music and entertainment industries are slowly embracing NFTs and the Metaverse.
On August 29, MTV's Video Music Awards featured online and virtual performances. Eminem and Snoop Dogg performed their brand-new song in Otherside Metaverse made by Yuga Labs, the same firm that developed the Bored Ape Yacht Club.
Eminem and Snoop Dogg's Bored Ape Yacht Club avatars may be seen in the song From the D to the LBC, which was released in June.
Ariana Grande, Justin Bieber, Charli XCX, Twenty One Pilots, BTS, and Blackpink were all nominated for the Best Metaverse Performance award at the MTV Video Music Awards, which also introduced a brand-new award category. Blackpink ultimately won.