Spotify is Testing NFT Galleries on Musician Profiles
Spotify, a popular music streaming service, is allegedly testing the integration of non-fungible token (NFT) galleries on musician profiles. If the trial is successful, the integration of NFTs will benefit both artists and fans.
Both Steve Aoki and The Wombats, who were early adopters of NFTs, seem to be among the artists participating in the test. The test is now open to 'select' Spotify Android app users in the United States, who will be able to preview NFTs on the artists' profile pages. They will then be able to tap through to external markets to view and purchase them.
Artists may already use their Spotify profiles to advertise merchandise and tickets. The streaming service is now testing a feature that will allow users to promote their NFTs as well.
“Spotify is running a test in which it will help a small group of artists promote their existing third-party NFT offerings via their artist profiles,” said a Spotify spokesperson.
Although direct purchases are not available, the user can tap to be brought to the OpenSea page where they can purchase the item after reading about the NFT and seeing an enlarged preview. Spotify, according to reports, does not support videos or GIF files; instead, it is displaying a static image with no sound.
The tests are being conducted "in an effort to improve artist and fan experiences," according to a company spokesperson, and while some will "pave the way for a broader experience," others will "serve just as an important learning." Some Spotify users reported receiving the NFT-related survey from the streaming service on Twitter.
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