Vice Virtual Office ‘ViceVerse’ Unveiled

Bjarke Ingels Group (BIG), a professional architecture firm, recently unveiled Vice Media's digital office in the metaverse game Decentraland.

Vice Media Group has announced a new partnership with Bjarke Ingels Group for a new virtual office space called the ‘Viceverse’, bringing together two titans of architecture and online media to take over the metaverse.

The company's digital creative culture agency, Virtue, will use the newly-opened space, which will be hosted by the popular Decentraland platform, as a kind of virtual innovation lab. In addition to that, Virtue will be able to pursue inventive new ways of engaging with clients such as Coca-Cola and Beats by Dre as a result of its creation

“It's not about just getting in there and planting a flag, we wanted to do it in style with aesthetics and ideas when creating, so we teamed up with BIG,” Morten Grubak, BIG’s creative director told Campaign magazine. He further added, “it just made sense to make a space for ourselves where we can invite clients and collaborators to dip their toes in that space without actually doing a big-scale campaign. That’s why we set up an office.” 

The Viceverse's architecture is centered on a parametric wayfinding tunnel placed within a big cube that provides users with a first-floor NFT gallery, followed by a program of interactive areas where pitch meetings and peer-mentorship may both be done in real-time.

Viceverse also features a section dedicated to experiments with DAOs and Web 3.0 technology. Chris Garbutt, Virtue's new co-president and chief creative officer, says the company is already aiming to expand inside the field, and that the potential it now offers are merely the beginning in terms of discovery and experimentation.