Enterprise Files Trademark Applications for NFTs and the Metaverse

The Enterprise rental car firm has registered for metaverse-related trademarks for its name and logo with the United States Patent and Trademark Office (USPTO), according to the latest Web3 reports.

U.S. trademark attorney Mike Kondoudis announced the news on June 6th, revealing that the corporation plans to operate a virtual automobile showroom, rental service, and virtual car sharing and transportation services.

The trademarks were filed with the USPTO on May 27th, 2022, despite the fact that the news was only recently published. With over 9,000 "home city" locations and 400 airport facilities around the country, Enterprise is the largest rental vehicle firm in the United States.

The corporation has made no public statements regarding its plans for the metaverse trademarks or which metaverse it would employ. However, based on the patent text, it doesn't appear like you'll have to wait long to experience many of the same things Enterprise provides in real life (IRL), but now in virtual worlds.

Enterprise is the first automobile rental company in the United States to dabble with Web3 and the metaverse, but carmakers and dealerships have made many pushes in the Web3 and metaverse spaces this year. 

Although some may find the idea of vehicles in the metaverse absurd, the metaverse allows users to accomplish whatever they can in real life (and more) in virtual reality. And, with some predicting that the business could be worth $800 billion by 2028, dozens of new firms and brands are putting time and money into securing their spot in this emerging market.

We'll have to wait and see what Enterprise's Web3 and metaverse ambitions involve. However, we're excited about the prospects based on the amount of energy and enthusiasm in the space.