Jack Daniels Files NFT and Metaverse Trademark Applications
The world's largest distiller of whiskey, Jack Daniel's, has just become the newest business to embrace Web3 and the metaverse. Different Web3-related trademarks were submitted by Jack Daniel to the United States Patent and Trademark Office (USPTO) on September 13th.
More global businesses are beginning to use the potential advantages of integrating the metaverse and non-fungible tokens (NFTs) in their services. Thus, the popular whisky brand Jack Daniels is the most recent company to register three trademarks indicating interest in the metaverse.
Licensed trademark attorney Michael Kondoudis, a regular source of Web3 trademark news, tweeted about the trademarks on September 19.
Token-authenticated non-fungible media, barware, virtual drinks, virtual clothes, collectibles, and digital wallets are the subjects of three trademark applications. According to the application, Jack Daniel's also intends to offer downloadable computer software that will provide details about drinks and clothes.
Although the metaverse industry is still in its infancy, it is noteworthy that Jack Daniels has joined a wide list of consumer brands and individuals looking to establish a position in the space. A notable company that has taken a similar route is chocolate manufacturer Mars Inc., which applied for an NFT trademark for its popular brand M&M.
Web3-related trademark applications have been flooding in, even during the bear market. There were somewhat more trademark applications for crypto and Web3-related products between January 1 and August 31 of this year than there were for the full year of 2021.
Although Jack Daniels hasn't stated explicitly what its ambitions are for the metaverse, it is evident from the trademarks that the Tennessee whiskey producer is enthusiastic about Web3.