Lisa Mayer is the Founder and CEO of the Boss Beauties Foundation, a company that works to empower young women. Through the foundation, Mayer launched the Boss Beauties 10k NFT collection, which features digital portraits showing diverse women. The collection sold out in an hour, and it became one of the first NFT collections featured in The New York Stock Exchange. Since that time, Mayer has worked with a variety of premier brands on projects relating to the Boss Beauties NFT collection. These include Neiman Marcus, Hugo Boss, Rolling Stone, and Mattel (which owns Barbie). Today, Boss Beauties offers mentorship programs and scholarships for young women, and the collection stands as a perfect example of how NFTs can be used as a vehicle for fundraising and empowering young women.